Transitioning brands & businesses with creative, customer-focused solutions for market engagement, fostering growth and loyalty.

A Partner in Fostering Growth

Product & Target Research

Uncovering better understandings of product performance or target customers that improves performance or gains insights for new messaging

Positioning & Market Strategy

Develop breakthrough, customer-focused positioning for your products with messaging strategies that promote your unique proposition and purpose 

Channel Strategies & Budgets

Innovative strategies that stretch budgets and maximize performance in each channel

Content Creation

Strategy-focused content that will gain attention and spur customer engagement

Implementation & Execution

Ignite creative content, delivered and monitored for success

Website & Mobile Design

Clear, brand-focused, easy to navigate websites and mobile apps that reinforce your marketplace credibility

MeetKen

Ken is an independent, project-based consultant helping transition brands and businesses. Having held leadership positions in multiple agencies over the course of 20 years, he has a comprehensive overview of successful marketing. He has helped launch over 25 new products in addition to two highly successful automotive re-branding campaigns that include the iconic GMC, WE ARE PROFESSIONAL GRADE. He’s managed and led business for Rolex, Mercedes Benz, Cadillac, Marriott and KPMG.
Ken is a strategic business leader with extensive experience translating engineering and manufacturing innovations into compelling consumer communications. He is also highly successful in building client relationships, driving client business and delivering innovative solutions. He is widely valued as a dynamic, proactive and visible leader who builds strong collaborative relationships.
Ken did his undergraduate work at Fairfield University and completed graduate studies at Columbia University.

www.linkedin/in/kennethdoherty

Accomplishments

Accomplishments

Start up

Established a multi-disciplinary team to develop, create and execute branded assets, marketing material and product information for newly acquired $25M global automotive account for US and Canadian markets, aligning creative development with client’s new marketing position and making speed-to-market top priority.
Managed 125% year-over-year production improvement.

Aggressive Growth

Increased department productivity by utilizing existing agency resources during seven years of growth and a 300% increase in departmental creative projects. 

Communication Effectiveness

Led research into the effectiveness of brand-focused marketing and point-of-sale materials. Led the integration of new insights into the development of creative content for model year launch.

Turnaround Performance

Retained at-risk account by retuning work to on-time and under budget performance in the first year.

RecentWork

CPG Capital Raise & Marketing Plan​

Part of successful investor pitch team, raising over $1M in new capital for a CPG company using new funds to strengthen brand awareness and expand product offerings.

Product Improvement Research

Led product development research for global, $2.8B filtration manufacturing company. Worked with Senior Research Engineer to interview high quality candidates whose insights were used to improve existing products and develop new ones.

Global Content Distribution

Worked with a major advertising health agency to restructure their creative workflow and departmental processes so they align with their client’s new automated global content distribution platform. Worked with VP, Director of Operations to improve creative production efficiencies, maintain medical and legal review requirements while preparing agency’s material for global advertising, digital and social media distribution and use.

Creative Agency Search

Developed agency search process for cargo control systems company looking for new customer targeting strategies to improve eCommerce, CRM and digital/social media activity.

Contact

Even if it is just to kick around ideas or clarify thoughts. We love to talk about branding and marketing. Send a note or call 917 270 2236 and we’ll get back to you. 

DohertyAssociates

US +1917 270 2236

ken@dohertyny.com